Crowdsourcing

About this Series

Research based tactics for crowdsourcing. A mini-series on how to attract, reject and select innovative ideas from outside of your organization.

The Latest

An illustration of a fishing boat attracting fish beneath the waves.

How to Plan Your Crowdsourcing Initiative

Rachel Julkowski, Stanford University

Crowdsourcing is a powerful tactic to help organizations gather fresh, innovative ideas and strengthen the relationship between an… Read More

All Media

Rachel Julkowski, Stanford University

How to Plan Your Crowdsourcing Initiative

Define the goals of your crowdsourcing effort.

Article

An illustration of a group of people sitting at a bench drinking coffee.

Rachel Julkowski, Stanford University

How Starbucks Turned Crowdsourced Ideas into New Products

Create a two-way dialogue with your customer. Get to know their wants and needs and be transparent with your feedback.

Article

Henning Piezunka, INSEAD

Crowdsourcing: How to Distill Innovative Ideas

Gain a fresh perspective by seeking ideas from the crowd. Focus on surprising ideas to spur innovation in your organization.

Video 3 minutes

Rachel Julkowski, Stanford University

Five Common Crowdsourcing Mistakes and How To Avoid Them

Pay attention to your users. Give direct feedback about ideas, both good and bad.

Article

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