Joe Britt

The founders acknowledge that they were very lucky in that their first venture investor was from a man who was also a technologist. He understood ...

The Hiptop founders designed the product in the way that was the most appealing to them. They had strong convictions about what the product should ...

The success and genius of the Hiptop brand is arguably in its marketing. Danger actually gave carriers the choice of whether to use the Hiptop ...

T-Mobile realized early on that it was in their best interest that Danger become as successful as possible. Therefore, they did not demand exclusivity and ...

Launching the product with T-Mobile helped get the product out on the market and got others interested in the technology, making it easier for Danger ...

Danger was able to break into the US market by convincing wireless carriers to adopt a fixed rate pricing scheme for the device, which is ...

Danger decided not to enter the wireless cash market. Hershenson explains the importance of focusing on what is essential to the product, and avoiding nonessential ...

Danger's revenue comes from three sources: initial sign up fees, monthly service fees, and through a web share on content and applications that get downloaded ...

The Danger product encompasses three major pieces of technology: the hardware, the operating system and graphical user interface, and the backend service. The founders drew ...

The product concept was always to build a low-cost device, but what this meant changed greatly as the founders continued to develop more features. The ...

Danger has developed a low-cost combination device that functions as a phone, and is internet and email compatible, that is marketed to the young and ...

At the beginning, the product was an 'internet sponge' that could absorb information from a computer and be carried around on a keychain. As time ...

The three founders had become bored in their day jobs and were ready to take on something more challenging. Rubio had rented out a little ...

All three founders of Danger, Andy Rubio, Joe Britt, and Matt Hershenson, came to the Valley in the late 80's or early 90's where they ...

Danger's first customer was Voice Stream, which later was acquired by T-Mobile International. Voice Stream was a small company looking for something innovative to differentiate ...