Stanford Technology Ventures Program : Jennifer Aaker

ETL Entrepreneurial Thought Leaders Podcast

Jennifer Aaker, Stanford University, GSB

How Ideas Take Flight

Stanford Graduate School of Business professor Jennifer Aaker shares the power behind creating ideas that can build momentum. Through her research on the perception of ...

Podcast 60 minutes

Jennifer Aaker, Stanford University, GSB

How Ideas Take Flight [Entire Talk]

Stanford Graduate School of Business professor Jennifer Aaker shares the power behind creating ideas that can build momentum. Through her research on the perception of ...

Video 61 minutes

Jennifer Aaker , Stanford University, GSB

How Ideas Take Flight [Entire Talk]

Stanford Graduate School of Business professor Jennifer Aaker shares the power behind creating ideas that can build momentum. Through her research on the perception of ...

Video Clips

Clip 1 of 7

Clip 1 of 7 from: How Ideas Take Flight [Entire Talk]

Jennifer Aaker, Stanford University, GSB

Social Media Experimentation

Stanford GSB Professor Jennifer Aaker talks about corporate brand experiments, such as Terminal Man, a famed Twitterer for an airline company, and other unprecedented tests ...

Video Clip 3 minutes

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Clip 2 of 7 from: How Ideas Take Flight [Entire Talk]

Jennifer Aaker, Stanford University, GSB

Building Brands Inside-Out

Focus on making your employees excited about the brand, rather than just the customers. This is the new face of forward-thinking companies, says Jennifer Aaker, ...

Video Clip 2 minutes

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Clip 3 of 7 from: How Ideas Take Flight [Entire Talk]

Jennifer Aaker, Stanford University, GSB

Case Study: Coca-Cola’s Global Campaign

In their quest for an authentic viral campaign, the global soft drink giant gave $50,000 to seven teams worldwide, one of whom created the Coke Happiness ...

Video Clip 7 minutes

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Clip 4 of 7 from: How Ideas Take Flight [Entire Talk]

Jennifer Aaker, Stanford University, GSB

Driving a Successful Social Media Campaign

Using the case study of Team Sameer - a successful social media campaign to find a bone marrow donor for a man with leukemia - ...

Video Clip 5 minutes

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Clip 5 of 7 from: How Ideas Take Flight [Entire Talk]

Jennifer Aaker, Stanford University, GSB

Case Study: Increasing the Bone Marrow Registry

One lesson taught by Stanford GSB Professor Jennifer Aaker is to include the opposite of every idea proposed in a brainstorming session. This tool vastly ...

Video Clip 10 minutes

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Clip 6 of 7 from: How Ideas Take Flight [Entire Talk]

Jennifer Aaker, Stanford University, GSB

Factors that Enable Happiness

Research shows that happiness must be created, not found. Stanford Graduate School of Business Professor Jennifer Aaker believes that creating an environment that allows for ...

Video Clip 2 minutes

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Clip 7 of 7 from: How Ideas Take Flight [Entire Talk]

Jennifer Aaker, Stanford University, GSB

The Happiness Paradox

Happiness drives many of us, but often down the wrong road. How can our desire to please ourselves so often lead us astray? Stanford Graduate ...

Video Clip 4 minutes

Jennifer Aaker

How Ideas Take Flight

How Ideas Take Flight [Entire Talk]

Video Clips

Social Media Experimentation

Building Brands Inside-Out

Case Study: Coca-Cola's Global Campaign

Driving a Successful Social Media Campaign

Case Study: Increasing the Bone Marrow Registry

Factors that Enable Happiness

The Happiness Paradox

Social Media Experimentation

Building Brands Inside-Out

Case Study: Coca-Cola’s Global Campaign

Driving a Successful Social Media Campaign

Case Study: Increasing the Bone Marrow Registry

Factors that Enable Happiness

The Happiness Paradox

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