Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Eurie Kim, general partner at Forerunner Ventures, discusses the “risk appetite” and financial flexibility needed to be an entrepreneur, based on the hundreds she encounters in a year. She contrasts the stability and structure of working at a big company with the uncertainty and self-accountability inherent at a startup, emphasizing that entrepreneurs have to define their own goals and milestones.