Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Leadership rests on knowing your values and those guiding your organization, according to Stanford University President Marc Tessier-Lavigne. He talks about how his values are organized under three categories: personal, interpersonal and actions. For the latter, he lists optimism, initiative and tenacity. “Nothing important in the world gets done easily,” he says.