Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
What if an external event – say, a global pandemic – arrives as a VC is about to close a deal with a founder? Should the VC continue moving forward as if nothing happened, use the event as an opportunity to get more equity for the same investment, or simply postpone the deal? In this brief case study, Stanford professor of the practice Tina Seelig and Redpoint Ventures managing director Annie Kadavy explore that suddenly very timely question.