Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Referring to her book Trampled by Unicorns, Techstars CEO Maëlle Gavet diagnoses what she believes to be two of the most dangerous dogmas prevalent in the current tech entrepreneurship ecosystem: the belief that self-regulation is sufficient, and the belief that unfettered A/B testing on human beings is the optimal route to success.