Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Annie Hockey, co-CEO of Column, emphasizes the importance of intentional time management for founders. As a leader, she says, her role is hiring people to get things done day-to-day so that she can focus on the future. She advises aspiring entrepreneurs to view time as their most valuable resource, and not to sacrifice it as the company grows.