Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Co-Founder and CEO Phil Libin says he has no exit strategy for Evernote. Libin challenges conventional startup thinking by asserting that if you want to exit there must be something wrong with your company. Evernote has structured its board in a specific way and turns down repeated offers for purchase, according to Libin, because “it’s much more interesting to come into work, when you’re pursuing your life’s dream.”