Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Michael Moritz, chairman of Sequoia Capital, describes seeing the telltale traits of successful entrepreneurs in Lisa Sugar and her husband, Brian, who co-founded the women’s interest site Popsugar. Those qualities include a clear sense of product, a strong connection with the audience, and an obsession that drives entrepreneurs to devote everything they have to building their business. Emily Ma, a lecturer in management at Stanford, interviews.