Airtable co-founder and CEO Howie Liu explains how different types of startup ideas demand different types of minimum viable products (MVPs). For lower-stakes consumer and social products, Liu observes, a quick, minimal MVP is generally best. However, when you’re building business products users must trust with valuable data and important workflows, a more fleshed-out MVP is required.

Video clips from: Building Startups, Fast and Slow [Entire Talk]

5 minutes

The Two Kinds of MVPs

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2 minutes

The Two Approaches to Building a Startup

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5 minutes

How to Avoid Building a Beautiful Product No One Needs

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4 minutes

Advice for Founders Who Can’t Code

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