Unlike flashy consumer product businesses, observes LanchDarkly co-founder and CEO Edith Harbaugh, B2B companies tend to grow more slowly and deliberately. To maintain momentum, she advises, it’s crucial to build loyalty with early adopters while investing in long-term relationship-building.

Video clips from: Software is Hard Work [Entire Talk]

4 minutes

The Slow Build of B2B

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4 minutes

Getting (A Few) Customers

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4 minutes

From "No Ideas" to a Great Idea

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3 minutes

Making the Best of the Worst

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2 minutes

Software is Important

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