Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Author Ori Brafman explains how certain individuals have an increased ability to form connections. According to Brafman, these “high self-monitors” exhibit characteristics that offer advantages for relationship building, the most prominent characteristic being a willingness to modulate behavior and actions “to meet others where they are.” Brafman also describes how a high self-monitor’s ability to “mirror into a situation” can pay major dividends in terms of network building and career development.