Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Rebecca Lynn of Canvas Ventures shares a lesson learned earlier in her career while working at a startup flush with venture-capital funding. In one day, the company lost 98 percent of its value because it failed to adjust to its improved financial standing. “When you can take some money off the table, you should do it,” Lynn says.