Rich Barton, co-founder of popular sites such as Expedia, Zillow and Glassdoor, says the deluge of information and options confronting consumers has given rise to a major business opportunity: “smart assistants” that can sift through everything, make recommendations, and even anticipate what we want. Consumers have grown accustomed to immediacy in the digital age, Barton notes.

Video clips from: Empower People with Information [Entire Talk]

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