Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Nicole Diaz, Global Head of Integrity & Compliance Legal at Snap Inc., describes the pros and cons of the recent surge of interest in the ESG (environmental, social, and governance) framework. While ESG reporting can help companies gain awareness of ethical blind spots and take their commitments more seriously, she finds, it can end up amounting to little more than “greenwashing” if it’s not integrated into business strategy.