Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Using the original challenges faced by his company, Shopkick Founder and CEO Cyriac Roeding teases out the number one problem facing entrepreneurs: the chicken and egg problem. If you can’t get funding without customers, and it’s difficult to convince someone to be your first customer, how do you break through? Roeding explains why breaking the egg is the art of entrepreneurship.
