Serial entrepreneur and venture capitalist Mark Suster urges entrepreneurs not to be lazy when it comes to doing necessary market research. This includes having a basic understanding of who will pay for your product or service. In the age of affordable research and engineering, smart venture capitalists now expect to see at least workable prototypes from startups seeking funding. Suster suggests numerous critical questions for entrepreneurs to ponder about their market, their product, and their competition.

Video clips from: Honest Advice on Starting a Company [Entire Talk]

3 minutes

Measuring a Venture Capitalist's Success

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2 minutes

How to Access Investors

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3 minutes

Relationships with Angels and Venture Capitalists

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4 minutes

Branding and Commitment

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4 minutes

Lean Startups and Fat Startups

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2 minutes

Don't Raise Too Much Capital

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2 minutes

Make Tech Part of Your DNA

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4 minutes

The Co-Founder Mythology

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2 minutes

Start on Your Own

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4 minutes

The Need for Research and Prototypes

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6 minutes

Start-Up and See it Through

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4 minutes

Knowing When to Sell

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