The Learning Curve for Pitching

In conversation with Tina Seelig, faculty co-director of the Stanford Technology Ventures Program, Impossible Foods Founder Patrick Brown shares a lesson he learned as a scholar-turned-entrepreneur: When pitching your idea to investors, make sure you’re up front about the size of the market you’re entering. For Brown, it was a global market of $1.5 trillion, a figure he now points out much more quickly to venture capitalists.