Within the guilds of this popular computer game, real innovation is taking place. Thousands of new ideas happen daily through crowdsourcing. In addition, all performance is measured and critiqued, both as a group and individually. Guilds also work collaboratively on larger projects, allowing for radical, exponential learning and results. Deloitte Center for the Edge’s John Seely Brown encourages business thinkers to use the practices of the game as a strategic model for building better innovation.

Video clips from: Collaborative Innovation and a Pull Economy [Entire Talk]

5 minutes

The Knowledge Economy of World of Warcraft

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4 minutes

Pulling the Core to the Edge

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4 minutes

Exposing More "Surfaces"

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3 minutes

Shaping Serendipity

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7 minutes

The Business School of Extreme Aerial Surfing

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2 minutes

Material Science Start-ups in the Modern Age

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6 minutes

The Old Institutions are Broken

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