Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
23andMe Co-Founder and CEO Anne Wojcicki explains how the personal-genomics company was built on the premise that consumers shouldn’t be dependent on a profit-driven healthcare system. She recalls questioning why consumers relied on doctors and drug companies at a time when the increasing availability of information online, and connectedness, promised to empower people to manage their own health.
