Described as not just a function of search, but a “vision for our future”, the CEO of Baidu, Robin Li, talks about the continuing emergence of the “magic” search box as the primary tool for browserless, consolidated information gathering. He also discusses at length how search terms have evolved – no longer just subject queries, but users hunting for everything from weather and movie time information, arithmetic solutions, and even dating help. From his stance, the empty box awaiting information is the simplest, easiest-to-learn computing platform, operating independently of location, operating system, or application.