Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
At Box.net’s inception, customers were charged for storage when they signed up. However, Box.net CEO and Co-Founder Aaron Levie, and his team, realized they wanted to grow the customer base by lowering barriers to product adoption. In this clip, Levie describes the company’s successful implementation of the “freemium” business model, which not only increased their number of customers, but also served as a differentiator from larger competitors.
