Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Cloudflare co-founder Michelle Zatlyn gives a bracingly honest account of the challenges high growth companies face as they begin to scale. Years two through five, she observes, can be particularly difficult, as companies try to attract great talent with relatively little to offer, and build their operations from scratch.