Ethan Brown, founder, president and CEO of Beyond Meat, explains that his growth strategy started with years of careful bootstrapping. Because he had to generate revenue, and didn’t have access to early venture capital, he pursued university grants and interacted with customers via grassroots sales efforts. In the process, he learned lessons that were essential to Beyond Meat’s later success.

Video clips from: Reimagining Meat [Entire Talk]

2 minutes

Changing Entrenched Consumer Behavior

Watch now

3 minutes

The Benefits of Bootstrapping

Watch now

2 minutes

Optimism Wins

Watch now

4 minutes

Relationships Create Longterm Value

Watch now

4 minutes

Let the Challenge Consume You

Watch now

Share Post