Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
The success of any product effort, observes Strava co-founder and executive chairman Mark Gainey, depends on listening to customer feedback without doing exactly what customers say they want. As an example, he explains how Strava put its own spin on a demand from cyclists for more for data about their hill climbs.
