Pilots that fly by vision alone have a very short life expectancy when passing through clouds. But pilots that fly utilizing their instruments are able to soar. Mark Pincus, CEO of game company Zynga, and Bing Gordon, partner at VC firm Kleiner Perkins Caufield & Byers, touch upon the importance of metrics and analysis in social networking. In fact, Pincus states that one of his biggest career regrets from Tribe.net was not testing and measuring enough new tools and strategy. Gordan sums up the lesson for entrepreneurs by stating that we should, “believe in Darwinism, not Intelligent Design.”

Video clips from: A Serious Take on Internet Game Play [Entire Talk]

5 minutes

Quick and Frequent Product Testing and Assessment

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Testing and Metrics are Imperative

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Product Management as CEO Training

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The Fight for Corporate Control

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Building Hi-Tech Skyscrapers

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