Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
M. Sanjayan, CEO of Conservation International, articulates the mission of the organization: to protect aspects of nature that humans value most. Targeting specific natural resources that people in a region care about helps ensure that conservation efforts will continue even after environmental organizations leave, whereas a more general campaign might only have the support of detached donors, he explains.
