Brendan Boyle, partner at IDEO and founder of the design firm’s toy lab, demonstrates one of its inventions to show how observing user behavior is applied in product development. In conversation with Tina Seelig, professor of the practice in Stanford’s Department of Management Science & Engineering, Boyle explains how rapid prototyping involves high-fidelity thinking and low-fidelity models, whether they’re digital or physical.

Video clips from: Playing With Purpose [Entire Talk]

2 minutes

Play Has a PR Problem

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4 minutes

Taking a Cue from Kids

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3 minutes

How to Brainstorm Better

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