Amazon Senior VP Diego Piacentini discusses how Amazon Web Services (AWS) was born. He discusses how the retailer decided to take a risk and move away from its core competency, build APIs, and rent out server space during slower retail months. Piacentini also talks about how other online giants have now followed Amazon’s lead.

Video clips from: Customer Focus Builds Global Growth [Entire Talk]

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Adhere to Core Values

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Work Backwards from the Customer

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