Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Derek Belch, co-founder and CEO of STRIVR Labs, explains how clear direction and communication counters human tendency toward hesitation and inertia. He also describes his openness with employees about all aspects of the business and how such transparency builds trust and a sense of belonging among those who work from a distance.