Execution-wise, SlideShare founder Rashmi Sinha believes that one of the most difficult tasks is getting people to stay focused on the problem. “It’s exciting to build new features, but harder to make it work day in and day out.” To do this, she explains that we identify the most important aspects of critical products on a daily basis, constantly reassessing the various frequencies and metrics of the site and business. Jonathan Boutelle stresses the importance of making these numbers easily understood and accessible for each employee of the company.

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