Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Farmlink Project co-founder and CEO Ben Collier and co-founder and board director James Kanoff explain their strategy for building a sustainable business model. Understanding their place in the larger food system helped them narrow their costs and identify ways to draw down their overhead, Collier says, and their values guided which money-saving projects to focus on.