“Don’t be naive about the power of storytelling,” says Joshua Hoffman, co-founder and CEO of Zymergen. Whether that’s convincing people to work for your venture, give you startup money or sign that first contract, emotion plays just as big a role as intellect in their decision, Hoffman explains. He describes how neglecting to build a narrative at his company has left some newer employees feeling disconnected.

Video clips from: Insights of an Accidental Entrepreneur [Entire Talk]

2 minutes

Be Broadminded

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3 minutes

Play to Your Weaknesses

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4 minutes

Anchor Your Ideas in Facts

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3 minutes

Stories Build Businesses

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2 minutes

Startups Need Team Effort

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