Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Social scientist and Kapor Capital partner Freada Kapor Klein describes how her own firm created an investment strategy around funding organizations that close gaps affecting low-income communities and communities of color. One key element of that strategy: She urges founders to build an employee mix that matches the customer base.