Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Citing Netflix CEO Reed Hastings, Accompany Founder and CEO Amy Chang says a company’s culture should be authentic and gritty enough to discourage the wrong type of people from applying and still attract the most desirable candidates. Being honest about what your company is and isn’t means not sugarcoating its culture, according to Chang, whose startup has created a virtual chief-of-staff app.