Success is based on more than just luck. By choosing the right kind of environment and cultivating the practices that will help find new ideas, one can take inspiration from unlikely sources. Furthermore, deep listening with reciprocity – meaning not only digging for good ideas from others, but offering them back in return – is a valuable skill to nurture. John Seely Brown, Independent Co-Chairman of Deloitte Center for the Edge, believes that this is the way that powerful and valuable relationships are built.