Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Focusing on a distant goal right away can be discouraging. Verge Genomics founder and CEO Alice Zhang examines her early “number of drugs discovered” benchmark, and describes how more intermediate goals-for example, around technical accomplishments rather than completed products-sometimes make better benchmarks for young companies with long product development cycles.
