After he identified an opportunity to build a company focused on medium- to long-term furnished housing, Zeus Living CEO and co-founder Kulveer Taggar quickly realized that the ideal solution would involve building a property management infrastructure, not just a digital platform. The decision to forego the quick scalability of a pure-digital play may have slowed the company’s growth initially, but Taggar believes that it was important to sacrifice some short-term growth and build a business model that would be sustainable in the long run.

Video clips from: Scaling with Purpose [Entire Talk]

2 minutes

Culture Eats Strategy For Lunch

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2 minutes

Value Tradeoffs

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5 minutes

Think Long Term

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2 minutes

Scalability vs. Infrastructure

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