Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
23andMe CEO Anne Wojcicki discusses how the DNA-testing company asks every customer whether or not they want to share their genetic information for research. She says the vast majority of them consent to having their data included in scientific studies. “There’s no such thing as a healthy person,” Wojcicki explains. “Everyone has something, and so, we all want to help each other.”