Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Answering a question from the audience, CEO Phil Libin shares lessons learned from merging together two company teams to form a new entity, Evernote. While there was general harmony among the employees, the new organization’s unique structure made it difficult to raise funds from outside investors.