Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
“If you can win the war in talent, everything else changes,” says SendGrid CEO Sameer Dholakia. He describes how recruiting is a mission-critical function for a business, not a side task to be fit into one’s day only after other tasks are completed. Employees should see recruiting as a privilege where they get to represent the company and attract the best people to join, Dholakia explains.