Kimber Lockhart, cofounder of Increo Solutions, Inc. with Jeff Seibert, believes that starting her company was part of the general process of solving a business problem. Jeff Seibert says that it was all about building the right product in an environment that allows him to do a vast variety of tasks. Tristan Harris, founder of Apture, admits he didn’t necessarily want to start a company nor build a product. What he really was interested in was how to solve the problem of creating a rich news environment on the Web.
