Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Yelp Chief Operating Officer Geoff Donaker talks about the company’s decision to turn down lucrative acquisition offers pre-IPO. While selling would’ve benefited Yelp’s founders and early investors, Donaker says it was unclear what the effect would be for the rest of Yelp’s employees and growing user community.