Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Harvard Business School professor Ranjay Gulati advises aspiring founders that prioritizing purpose from Day Zero can open up extraordinary possibilities for startup ventures. Prioritizing purpose, he finds, can help founders craft a narrative that attracts investors and employees alike. But more than just serving as a sales pitch, he emphasizes, purpose can shape decisions around hiring, promotion, and even finding product-market fit.
Video clips from: Ranjay Gulati (Harvard Business School) – Finding a Deeper Purpose
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Alexandra Zatarain,
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Product-market fit is a journey. Knowing your audience and mission will help you on your way.
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Startups can address important mental health problems, but maintaining mental health in startup culture is challenging.
