Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Cody Coleman, co-founder and CEO of Coactive AI, observed that a company’s team and culture need to evolve along with its product-market fit. During the proof of value stage, a small and technical team can iterate quickly. During the proof of market stage, a bigger team can support your customers.