Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Public.com co-founder and co-CEO Jannick Malling explains why the company frames its core principles not as slogans to hang on the wall, but as tools to guide the everyday behavior and the decision-making of employees. When used as tools, he finds, principles allow a team to build a common vocabulary and make consistent decisions as the team scales.
