Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
While more than 40 percent of black-owned businesses may have shut down because of the COVID-19 pandemic, OHUB CEO and executive chairman Rodney Sampson finds hope in the fact that those founders still know how to run businesses. Furthermore, he adds, the deep challenges of 2020 — climate change, political polarization, racial disparities, and a global pandemic — are also fruitful arenas for those same entrepreneurs to build ventures that address our most pressing problems.