Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Pilot CTO and founder Jessica McKellar explains that customers generally prefer to invest in solutions, rather than just buying “another tool.”. This insight, she adds, led Pilot towards bundling data-driven insights with human expertise, to offer customers a complete solution rather than a software product that clients had to manage on their own.
