In this short video, Method Products Co-Founder Adam Lowry explains why his company is more likely to patent new technologies related to product development than to patent product formulations.

Video clips from: Method to Success [Entire Talk]

1 minutes

Patenting Technology Over Products

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4 minutes

Culture as a Sustainable Advantage

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3 minutes

The Importance of Product Adoption

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7 minutes

Serial Innovation to Create Change

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6 minutes

Proving the Business Case

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5 minutes

The First Sales

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